Pages

Thursday 6 September 2012

Carve a Niche for yourself!

When young people consider starting a business today, one of the tough things they quickly realize - Is how Saturated the market are know matter what business they are in. But if you faced that, don't be discouraged at all. There is always room for you in the target market know matter what the situation may look like.

The one thing you need to do is to "Carve a niche" for yourself. What I mean is: Spotting a useful area that no one else has spotted(stand out) also it is about Targeting your product/services to a selected audience out of the whole market you're in; that way you squeeze yourself in and expand slowly 

You would also need to ask yourself the following questions: Who are my Competitors? Who is their target audience and what is their business model? What niches are they missing/not focused on?

Once you identify a few potential niches you can start with, study those carefully and pick the one that has the biggest need for your service/product. I assure you in no time you would grow into the largest possible market you hope to enter.

I know of so many girls that want to go into clothing or have a boutique but I have never seen one that has "Carve the Niche" one that as come with a different strategy of entering the saturated market


It is very easy to fail if you can't set yourself apart and get lost in the sea of several others in the market, always keep yourself on the ball all the time, come up with unpopular marketing ideas and don't worry about the traffic as soon as you start out...When you have set yourself aside, they will come pouring in.
 
You are lifted...
Written by Olalekan W Badmus

1 comment:

Anonymous said...

Hmmm! Quite thoughtful.